So here it is!
This is the first time we’ve refitted our flagship store at 29 Savile Row since it opened in 1992.
It’s still the largest retail space on the street, but we've now taken it in a whole new direction with two distinct areas: our straight-from-the-runway seasonal collection to the front and our, classic, year-round tailoring and accoutrements to the back.
And to separate said areas we’ve installed a dichroic filter screen, a piece of technical wizardry that reacts in strange, spellbinding ways to colour and light and reflects, we like to think, the sense of invention and the unexpected that is central to what we do.
We hope you like it.